It’s no secret that the cosmetics and beauty industry is massive in Canada and the United States. According to statista.com, the cosmetics market in Canada generated 1.24bn USD in revenue last year. The cosmetics market in Canada has generated increasing revenues over the past years and is expected to grow to roughly 1.8 billion U.S. dollars by 2026. The cosmetics industry is clearly evolving and the rise of ecommerce has spurred much of that growth. It is now easier than ever before for brands to reach their audience and sell their products directly to consumers.
With the rise of ecommerce, the need for a 3PL partner has grown as well. By definition, a third-party logistics (3PL) company “is a service that allows you to outsource operational logistics from warehousing, all the way through to delivery, and ultimately enables you to focus on other parts of your business.” A 3PL company can provide services such as transportation, warehousing, picking and packing, inventory forecasting, order fulfillment, packaging, freight forwarding, and much more.
Picking a 3PL company for your cosmetics company shouldn’t be a decision you rush and there are a number of factors to keep in mind.
Here’s what you need to keep in mind before choosing a 3PL partner for your cosmetics brand.
Choosing a Cosmetics 3PL Company
Compatibility With Your Existing Platforms
Whether your online store is on Shopify, Amazon, or any other platform, you want to make sure your 3PL provider can connect seamlessly with your online store. Important information needs to flow back and forth easily. Here at Evolution Fulfillment, we utilize Blastramp, a cloud-based ERP software system that easily integrates with Shopify and other ecommerce platforms. Blastramp manages every aspect of your operations- from initial order through delivery and beyond.
Quality Customer Service, Accounting and IT Support
We give you the option to outsource your IT, customer service and accounting to us, so that you can focus on your core business areas. The dedicated accounts receivable team at Evolution will collect your invoice payments from your retailers on your behalf. Our personable and customer service approach ensures that the retailers have our clients at the top of their payables list. Having an onsite connection between your receivables and shipping staff ensures that accounts of concern or credit holds are not shipped before a resolution in payment is reached.
Great customer service is the lifeblood of any business. At Evolution we pride ourselves on handling every customer contact efficiently and effectively. We always strive to give your customers an unparalleled customer service experience from the time the order is taken to the delivery of the finished product.
With on-staff technical service and programming professionals, we are able to provide the highest level of IT customer support. We are actively integrated with some of the leading industry cloud based e-commerce software including Nu order, Brandboom, Shopify, Spree and Magento.
Organized and Efficient Warehouse Operations
Your 3PL partner is an extension of your brand and you want to make sure that you trust them to send out customers orders out in a timely manner. Here at Evolution Fulfillment, your cosmetics brand will see that we do things much differently, and quite frankly, better than our competitors. We have established a turn key alternative to the traditional international outsourced distribution sales model that we call “Brand Fulfillment”. This alternative allows US & international designing/manufacturing companies to enter the US and Canadian markets without relinquishing brand control or giving up valuable margin points to distributors. With your customer in mind, we have created a streamlined process to ensure that your customers will focus on enjoying your product, without the worries of managing the importation process. Your company retains complete control of your brand’s marketing message and your customer list.
Our outsourced fulfillment service takes care of the management of your wholesale & consumer distribution business, allowing you to build the market directly through third party domestic sales agencies. With Evolution support staff employed as an extension of your own staff, you will retain sales and brand control of your products at a significant cost savings, while ensuring the highest level of brand focused customer service.
About Evolution Fulfillment
Evolution Fulfillment provides eight turnkey services to advance your North American distribution strategy – which you can choose independently or combine for full effect – to ensure on-time, accurate, and efficient product delivery into all sales channels.
If you’re interested in learning more about our 3PL services in Canada and in the US, visit our website at www.evolvewithus.ca.