February 4th marked World Cancer Day, a global initiative to raise awareness, inspire action, and support those affected by cancer. At Evolution Fulfillment, cancer has touched the lives of our team, our partners, and the brands we work with. As we reflect on the importance of this day, we want to share two powerful stories of resilience and impact that we’ve been proud to support over the years.
Susan Fielder: Turning Pain into Purpose
When Susan Fielder was faced with a personal battle against cancer, she transformed her experience into a force for change. In 2008, she launched the F Cancer Embrace Life initiative, a movement dedicated to fundraising for patient services and fostering a community of support.
Susan’s vision materialized into a collection of sterling silver jewelry, making a bold statement that is both a protest and a celebration of life. Each piece is engraved with the words “embrace life” in a unique heartbeat script on the front, and “F CANCER” on the reverse side—a striking reminder of resilience, hope, and strength.
Making a Lasting Impact
More than just jewelry, Susan’s pieces carry a mission. A portion of every sale is donated to the Leukemia and Lymphoma Society of Canada, helping to fund critical cancer research and support services. Since its inception, F Cancer Embrace Life has raised over $300,000 for cancer-related causes.
Over the years, Susan’s message has resonated with many, leading to collaborations with iconic artists like Sarah McLachlan, Barenaked Ladies, and the Rolling Stones. Her commitment to the cause continues to inspire and uplift those who need it most.
A Proud Partnership
At Evolution Fulfillment, we are honored to have supported Susan’s journey as her ecommerce fulfillment partner. Helping her reach customers worldwide and continue her mission is a responsibility we hold with great pride.
“For the past 16 years, Evolution Fulfillment, my distribution partner in F Cancer Embrace Life, has made all the difference in my ability to raise funds and awareness for patient cancer services. Their unwavering support and dedication have been key in expanding my impact, turning a personal journey into a powerful movement that touches lives and fosters hope.”
“These pieces are more than accessories; they’re a rally cry, a hug, a laugh—a steadfast companion on the journey of life.”
— Susan Fiedler
Running for a Cure
In addition to supporting impactful brands like F Cancer Embrace Life, Evolution Fulfillment is also taking action. This year, we are sponsoring a team for the Run for the Cure in October, standing in solidarity with those affected by cancer and raising funds for life-saving research.
To learn more about F Cancer Embrace Life, visit their website here. And stay tuned as we share more stories of impact and the ways Evolution Fulfillment continues to give back to the community.
